Rackcards are a great way to advertise any business or service. The standard size of a rackcard is 4×9. To utilize the rackcard the most, get rackcard printing on both sides. This will allow you to have more information about your business/service. Depending on the printer, rackcards come on different types of paper. Look into recycled paper, companies are gaining a lot of respect for being eco-friendly. Quick lesson on paper : Paper is measured in points abbreviated at pt. The higher the pt number the thicker the paper which is used if you want a sturdy rackcard. There are also different coatings you can add on your rackcard. This is an added expense, so make sure it’s necessary.

You must be sure you have all your vital information on the card. Business name, numbers, address, email and website. Design is everything, so be sure your layout is catchy. It must be appealing to the customers. You may feel comfortable hiring a designer, but if you are working on a budget. I would suggest finding one you like and twisting it to fit your needs. Depending on the type of business your are advertising, add important facts such as: office hours, staff specialties, amenities you have or special facts that set you apart from the others in your industry. If possible, add a coupon. People love getting things for free. So to entice them give them something for free, or offer a discount to new customers and a special offer to those who are returning. Show that you appreciate all business, new and OLD. Add an image of some sort. Of the office, of you , something to make the customer feel acquainted with you.

Here is a great list of where you can drop your rackcards off:

Hotels

Rest Stops

Convenience Stores

Restaurants

Make sure your drop stops are relevant to your customers. Think about where your target client may be and ask the proprietor if you are able to leave your cards there. You can also call your local Chamber Of Commerce, drop off your cards there and ak if they have a list of local businesses that accept rackcards.